Fashion

Volcom Up But Cautious

by The Editors on February 22, 2007

Unfortunately, we weren’t able to sit in on the Volcom call today at 1:30 PM PST, however, those intrepid reporters at the Orange County Business Journal were nice enough to line it all out for us. And it went something like this:

For the fourth quarter, sales rose 37% from a year earlier to $56.6 million. Analysts had expected about $55 million. . . Net income came in at $7.6 million. Analysts on average expected $7.3 million.

They did add that results for the current quarter could fall short of expections, and that some European expansion could cut into first quarter profits. . . we blame the weather.
[Link: Orange County Business Journal]

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Label Network Shares The Magic 2007

by The Editors on February 21, 2007

LabelnetWe were kind of wondering what went on at Magic this year. Not in the kind of way that made us want to spend a few days in Vegas, but in a sort of we’ll just see it online kind of way. Well, Label Networks was happy to provide all the details on this year’s show in not one, but two updates.

Notorious for it’s massive crowds, tribal packs of fashion hordes, heavy security (including several roaming metro with dogs), booth DJ’s, cars, bling, booty, mixed with punks, Goths, streetwear fashionistas, eco-warriors, up-and-coming designers, and sneaker-freakers, it is here where we concentrate our themes for the Label Networks’ bi-annual MAGIC overview story.

And that’s the way it was.
[Link: Label Networks]

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Corey Smith In The Closet

by The Editors on February 20, 2007

Old-Habits-Aing-Cheap CopySnowboarder/artist Corey Smith would like everyone to know that he will be showing some new artwork at The Closet in Santa Monica on Friday, February 23, 2007 from 7 to 12 PM. His show is called Liar’s Laughter and will include music by DJ Haul. So roll by if you’re in the area and say hey to Corey. More Art after the jump.

[click to continue…]

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Sneaux’s Human Skateboard Project

by The Editors on February 20, 2007

SneauxPES a commercial film company with representation in the United States and Britain has created a new stop-motion TV commercial for Sneaux Shoes in which one man rides another around LA and the LA river like a skateboard. Don’t know how they figured out who would be the bottom or the top. But the guy in earrings eats a lot of gravel in the process. Click the links to the watch the video.
[Link: PES via Digitmag]

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Rip Curl’s New Renault Clio

by The Editors on February 13, 2007

Clio Ripcurl Lo 07We’d like to think that when a surf brand becomes involved with a car company that the resulting auto would be something that surfers would drive. Not so with the new Rip Curl Renault Clio. The only thing surfy about this 100 hp, two door spec of a car are it’s heavy-duty floor mats, iPod compatible stereo, and the fact that the entire thing is 95 percent recyclable by weight.

Open the door of the Rip Curl Clio and enter a world of fun and freedom. Renowned surf and snowboard specialist Rip Curl has added its trademark styling to the Clio’s attractive, dynamic lines and the Rip Curl Clio features special Iceberg Blue paintwork and, optionally, 16-inch alloy wheels.

Certainly, this is a car only the French could be proud of.
[Link: Autoblog]

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VeeCo Closes On The Volcom House

by The Editors on February 12, 2007

It’s been called the Volcom House for years. But it was really just a rental. . . . until now. The infamous Volcom House (located on the North Shore of Oahu) is finally all in the family. The deal is done.

“Steeped in history, this house is a surfing landmark,” said Richard Woolcott, Volcom’s president and chief executive officer. “This is an unbelievable opportunity for our marketing program and it is an honor to have Volcom associated with it.”

Oddly, they announced the purchased their first house on June 3, 2005. Is this Volcom house numero dos?
[Link: BusinessWire]

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Oakley Trips Over Its Own Shoes

by The Editors on February 9, 2007

Yesterday, Oakley Inc. reported that their net profit fell 25 percent in 2006. That’s a $15 million drop in just one year. The company blames the dive on costs associated with adding the Oliver Peoples fashion eyewear business and the fact that no one (other than soldiers) would be caught wearing Oakley shoes. That said, things are looking up for their military eyewear business thanks to wars brewing all over the world. Praise the wars. . .
[Link: Reuters]

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Quik Blames It On The Weather

by The Editors on February 9, 2007

Ironically, Quiksilver, the former boardshort and bikini company, sent out a warning today saying that thanks to warmer than normal weather conditions in North American and Europe that their sales would drag in the current quarter and at the beginning of next winter.

Quiksilver also said this year’s fourth quarter will be subject to carry-over effects from this winter because retailers will be planning more cautiously as they work through hold-over inventory.

Of course this sales dip has nothing to do with the fact that very few people are interested in buying anything with the word Rossignol on it.
[Link: Reuters]

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Fashion’s Skurban Renewal

by The Editors on February 8, 2007

020507-Lilwayneskate2There’s a new fashion trend that’s sweeping the nation. It mixes skateboarding with hip-hop and it’s called Skurban (Guess urbate just didn’t sound right). Pharrell and Lupe Fiasco are all up in it. And just so you know, here’s how it goes:

Like hip-hop culture, there are also subtle nuances that define the skurban look: clothes are made and worn at smaller sizes than most typical hip-hop gear, and loud, wild color schemes run rampant and jeans are tucked tightly behind sneaker tongues.

Tuck those jeans behind your tongues and let’s go skurbaning.
[Link: Ballerstatus.net]

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West 49 Q4 Up 22 Percent

by The Editors on February 8, 2007

Hs1574435 1West 49, the “Canadian Zumiez“, which operates 125 stores under seven different names (West 49, Billabong, Off The Wall, Amnesia/Arsenic, D-Tox, Duke’s Northshore, and Boardzone.com) reports that their sales for Q4 climbed 22 percent to CAN$61.9 million. And they have plans to squeeze even more profit out of teens this year:

In December West 49, which markets clothes aimed at skateboarders, snowboarders and surfers, said it is shifting its focus to squeezing the most profit from existing stores by reviewing its pricing and moving some outlets.

[Link: The Hamilton Spectator]

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