Academy Snowboards Flunks Out of Execute

by The Editors on December 27, 2006

AcademyExecute Sports, Inc. the parent company of Academy Snowboards had decided they will be reorganizing and focusing solely on water sports rolling foward, saying good-bye to the snowboard industry. Geno Apicella, Execute’s founder and newly appointed Chief Executive Officer, says:

We intend to pursue discussions with interested third parties in selling the Academy Snowboard Co. brand and trademarks and will be committed 100% in 2007 to building our water sports business and to creating a profitable water sports company.

Hopefully, Academy will fall into good hands.
[Link: Primenewswire]

{ 2 comments… read them below or add one }

Jimmy Dean December 28, 2006 at 5:06 pm

I can’t wait for Travis Wood’s press release on them adding Acadamy to their stellar snow package consisting of Swag, Prom, Twist, M3, and M6. Man they are really turning into a player.

Squid January 28, 2007 at 8:21 pm

I knew Academy before Execute Sports bought them out and they were “bailed out” financially. These folks may make good products for the snowboard industry(I have one), but they can’t run a business profitably. Red tape is there gig. Execute is far better without these folks, JMHO. SQD.

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