VF Corp Goes Up Eagle Creek

by The Editors on December 27, 2006

Eagle CreekVF Corp, the parent company of Vans, Reef, Wrangler, and The North Face, has announced that they are in talks to purchase Eagle Creek.

Eagle Creek‘s strong product pipeline, combined with VF Outdoor‘s proven ability to execute international brand growth strategies, should enable the Eagle Creek brand to sustain high-single-digit sales growth over the next several years,” Dave Gatto, president of VF Outdoor, said in a statement. “We‘re excited at the prospect of adding the industry‘s authentic outdoor travel brand to our existing portfolio of outstanding brands.”

As Snow Deep Throat said in the Sacklunch Forums: “Did they get Clive for an extra $2 on the deal?”
[Link: The Apparel Analyst via Sacklunch Forums]

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