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The $225 Million Magazine Group

The $225 Million Magazine Group

by The Editors on January 31, 2007

Transworld Media’s parent company Time4 Media was purchased last week by Bonnier Magazine Group, however, no one had a clue as to the price. Now, the New York Post is reporting that the privately held Swedish media giant paid a whopping $225 million in cash for the 18 magazines.

What Bonnier paid is somewhat below the price that Time Inc. CEO Ann Moore and investment banker J.P. Morgan were hoping to fetch, but it’s still a healthy multiple for mature magazines in a deteriorating ad climate. It is believed to be a multiple of about 11 times cash flow for a group that has net income of around $20 million and revenue of around $230 million.”

Looks like someone is optimistic about the vertical interest media market in the United States.
[Link: New York Post]

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