Snowblind: Can’t Live Without Video

by The Editors on February 21, 2007

SnowvisionDiversion Media, a New York City based video company has announced the launch of Snowvision.com, yet another “broadband action sports channel.” Yee haw, the bandwagon is beginning to sag.

“Snowvision.com has been receiving a great response from the snowboard community as a distinctive site with impressive content,” said Nicholas Butterworth, President, Diversion Media. “We have been testing the beta site throughout the core snowboard community over the past several weeks and the feedback has helped to make our site stronger while remaining authentic.”

Yep, more authentic action sports from the heart of New York City. Follow the jump for more.


SNOWVISION.COM A BROADBAND CHANNEL FOR SNOWBOARDERS LAUNCHES FEBRUARY 21

Snowvision.com Offers a Centralized Space for the Snowboard Community
to View and Share Video

NEW YORK – February 21, 2007 – Diversion Media today announced the launch of Snowvision.com, a broadband channel specifically created for snowboarders. Snowvision.com is poised to become one of the top video sites in the snowboard community through its innovative approach to sharing both professional and user-generated coverage of all aspects of snowboarding culture. Snowvision’s features include personalized weather feeds, customized resort data, high-resolution Flash video delivery (including a full-screen video mode), a drag-and-drop playlist interface, user uploads, and a special “Sponsor Me” section for riders who want to get seen by sponsors, which opens March 1.

“Snowvision.com has been receiving a great response from the snowboard community as a distinctive site with impressive content,” said Nicholas Butterworth, President, Diversion Media. “We have been testing the beta site throughout the core snowboard community over the past several weeks and the feedback has helped to make our site stronger while remaining authentic.”

Snowvision.com showcases the best content available with an emphasis on high-quality video delivery. Snowvision’s design team was led by Creative Director Samuel Spitzer, creator of sites including Supreme, A New York Thing and KAWS One, and included graffiti artist Stash and graphic designer Ben Drury. The site will be updated on a daily basis with new content, providing users numerous reasons to return.

Snowvision.com is rooted in an open approach towards sharing content with other snowboard sites, including athlete, media and brand sites. The site encourages users to upload their own personal videos for viewing within the community. Furthermore, Snowvision.com allows other sites to embed their videos, and they will publish content from other video sites. This open approach allows Snowvision to stand alone in the crowed space of video communities.

“Snowvision fills an unmet need within the snowboarding community,” said Bill Carter, partner at Fuse, a youth marketing agency. “The site gives snowboarders the ability to see original content, upload video and the sponsor me section will only add to the sites value. In addition, brands can add video and content, making this a marketing tool to reach the community.”

Standard Films heads a list of over a dozen established snowboard video producers who have also contributed content to the site. Links to purchase DVDs are provided for each video in a special “DVD Clips” area. In addition, the site features original content, including coverage of the following recent industry events and interviews:

SIA 2007 Show
New York’s Union Square Street Sessions
Legendary Mount Baker Banked Slalom
California On-Snow Demo at Mammoth Mountain
Grenade Strike Back Tour (including interviews with Danny Kass, Louie Vito, Lucus Magoon, Scotty “the Body” and Renee Renee)

Snowvision.com was created by Diversion Media, a New York-based independent company founded by executives from MTV Interactive, iFilm, and IGN, and an all-star creative team. The creative team includes Samuel Spitzer, producer of sites including Supreme, A New York Thing and KAWS One, graffiti artist Stash, and ex-Mo’Wax design director Ben Drury. The industry experts involved the site creation and design exemplify Snowvision.com’s dedication to the snowboard culture.

About Snowvision
Snowvision.com will officially launch in February of 2007 and is a broadband web channel for snowboarders. The site is a mixture of professional and user-generated content and focuses all aspects of snowboard culture. Snowvision was created by Diversion Media an independent New York-based company.

About Diversion Media
Diversion Media is a New York-based publisher of compelling video destination sites for passionate consumer audiences, with an initial focus on the travel, leisure, and recreation categories. Featuring original and licensed content from both professionals and users—combined with social media features—Diversion’s network leverages a proprietary platform and shared infrastructure to rapidly deploy compelling, engaging user experiences in robustly profitable niches. Diversion was founded in 2004 by former MTVi CEO Nicholas Butterworth. Diversion’s technology team is led by former iFilm executive Tatum Lade. For more information, visit www.diversionmedia.com.

{ 1 comment… read it below or add one }

Nicholas February 21, 2007 at 12:03 pm

hey, there – thanks for the mention…

one thing, though – snowvision isn’t an action sports site, it’s just a snowboarding site…

and yep, we’re right here in nyc, but with content from all over.

would be great to get your take on the site itself some time…!

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