Fuel TV Hires An Online Guy

by The Editors on February 21, 2007

We’ve said it repeatedly, but one of the few walls standing between Fuel TV and a much, much larger audience is that linear TV is dead and they don’t have enough going on the web. It appears that this may change now that Lee Pearson has joined the Fuel team as Director of New Media.

Reporting to Olivares, Pearson is responsible for strategy and operations of non-linear network initiatives including Internet, mobile and other digital platforms. Pearson will continue to build relationships with all technical, content and development vendors in association with FUEL TV’s existing new media businesses, while exploring strategic partnerships to enhance FUEL TV’s position in the marketplace.


FUEL TV NAMES LEE PEARSON DIRECTOR NEW MEDIA AND DIANA KRUPA
MANAGER OF ACQUISITIONS

LOS ANGELES, CA – Effective immediately, Lee Pearson joins FUEL TV in the newly created position of Director of New Media and Diana Krupa steps in as the network’s Manager of Acquisitions, it was announced today by CJ Olivares, FUEL TV’s Senior Vice President and Assistant General Manager. Now in 24 million homes, FUEL TV is the only 24/7 network in the United States dedicated to the lifestyle of action sports.

“We’re excited to have Lee on staff to manage our continued expansion into new platforms,” says Olivares. “This move is a giant step forward in establishing and allowing our customers to consume FUEL TV’s content wherever and whenever they want.”

Pearson joins FUEL TV after most recently serving as President, Advertising at Goldpocket Interactive where he was responsible for its interactive TV (iTV) advertising division. Reporting to Olivares, Pearson is responsible for strategy and operations of non-linear network initiatives including Internet, mobile and other digital platforms. Pearson will continue to build relationships with all technical, content and development vendors in association with FUEL TV’s existing new media businesses, while exploring strategic partnerships to enhance FUEL TV’s position in the marketplace.

“The authentic lifestyle programming and targeted audience of FUEL TV is a perfect match for the explosion of digital opportunities,” says Pearson. “I’m ecstatic at the new integrated experiences and advertiser value the FUEL TV team is now creating.”

As manager of FUEL TV’s licensed acquisitions, Krupa is responsible for managing the receipt of all program submissions for potential license and/or development. As a previous co-creator and producer of branded entertainment at Quiksilver Inc., Krupa’s experience is invaluable as she will negotiate key deal points and terms with content providers and respond to both solicited and unsolicited pitches and submissions.

“Diana is a key addition to the FUEL TV staff because our programming mix relies on a balance of FUEL TV originals and a strong dose of outside content,” says Shon Tomlin, VP of Programming and Development, FUEL TV. “Diana’s role ensures that we maintain the quality of our licensed films, events and specials.”

Prior to Goldpocket, Pearson was CEO of Hub360, Inc., a business portal providing sales order management for action sports industry manufacturers. Pearson also served as Chairman and principal film director of OPEN Films, an international commercial production company with clients such as AT&T, Budweiser, IBM, Nestle, ABC, Disney, Fox, Paramount and Sony Pictures. Pearson co-founded and was EVP of the iTV advertising company Random/Order, which developed ground-breaking iTV content formats, advertising, and TV data measurement software.

Krupa most recently worked at Article 1 in marketing and sales. While at Quiksilver, she also consulted on the documentary, “Riding Giants” and Sony’s animated feature “Surf’s Up.” Krupa has worked for Lynda Obst Productions, The Segan/Piller Co., and recently consulted for Azoff Entertainment.

About FUEL TV
FUEL TV is the 24/7 action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 24 million U.S. homes. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.

{ 3 comments… read them below or add one }

The Kid February 21, 2007 at 7:40 pm

rad…what the hell is an internet?

Senator Ted Stevens February 22, 2007 at 2:49 pm

It’s a series of tubes.

Monseignor Cod February 22, 2007 at 11:21 pm

FOX INSIDERS STILL INSIST FUEL IS VERY LIMITED IN THE TIME IT HAS LEFT. FUEL SIMPLY DOESNT FIT THE GENERATION OF INCOME MODEL THAT NEWS CORP DESIRES, AND IT JUST SIMPLY DOES NOT MAKE ANY PROFIT NOR WILL IT ANYTIME SOON. PEOPLE WHO WOULD WATCH FUEL DONT WATCH TV AND FUEL IS WAY TOO LATE TO THR INTERNET TABLE..

Leave a Comment

Previous post:

Next post: