Zumiez Stock Goes Up A Little

by The Editors on November 30, 2006

How great would it be to be the analyst who “covers” the action sports industry. You’d get to write stories just like this one in BusinessWeek. “Zumiez Inc. shares rose about 7 percent on Thursday, a day after the company reported surprisingly strong November sales, giving the sporting goods retailer a strong start to its fiscal fourth quarter.” Then tomorrow you could write the same story in reverse. “Zumiez Inc. shares fell about 7 percent a day after reporting a 7 percent rise.” Or maybe we’re just bitter because we don’t own any.
[Link: Businessweek]

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