Latest Update: July 10, 1999

Snowboarder's Quarterly Gets Canned
A magazine set to do for snowboarding what Steve and Debbie Pezman's The Surfer's Journal did for surfing was canned before the first issue even went to press. Editor Jeff Galbraith had already lined up massive winter sports talent and had begun production on the first issue when he got the call from Peterson employee Doug Pallidini. Apparently, Peterson would rather put the money on their newly repositioned magazine/event program Gravity.

Mortimer Gone From Skateboarder Magazine
Sean Mortimer former writer for TransWorld Skateboarding Business Magazine was tapped for the job of editor at Peterson's newly revived Skateboarder Magazine, but was gone before the first issue hit the stands. Sources say he and photo editor Mike Ballard had differences, others say it was problems with the management

Nathan Yant Joins Snowboarding Magazine
South-shore ripper and former Versace model Nathan Yant is the newest memeber of the TransWorld Snowboarding staff. He will be one of the Associate Editors now that Melissa, E, and Lucas are gone.

Hulet to Edit Surfers Journal
Scott Hulet founding editor of Longboarder Magazine is leaving to become editor of The Surfer's Journal. Is Pez really going to loosen his grip on the reigns?

Tina Basich Celebrates Big 3-0
All Tina's friends showed up at Patrick Brennan's Boom Boom Room in SF for a big party. Dave Grohl was there (but he didn't play and he didn't propose as was rumored). Happy B-Day Tina!

Evolution Olympic Licensee
The Utah based manufacturer of "handmade" skis and snowboards is now the official ski and snowboard of the Salt Lake City Winter Olympics.

Apple Computer and Joyride
A Joyride Snowboards promo video was recently featured on the Apple Computers website to show off videos that were created using the companies new Final Cut Pro video editing software.

Airwalk Finds a Buyer
Can you believe it? Airwalk, after gutting their team and telling photographers that they just weren't going to get paid for photos used in the Airwalk catalog, finally found someone to bail them out of their finacial straights in the name of Sunrise Capital Partners. Airwalk gets bought out.

Salomon Goes After K2
Put the Germans and the French together and you get what appears to be a suing machine. Like Ride Snowboards, Salomon feels that if you're late to the table you better start suing some people to get up in the game.First stop: Salomon Accuses K2 of Binding Infringement.

Oakley Opens First Store
On July 2, 1999 Oakley unvailed the O Store. We didn't go but we've heard it was pretty damn cool. But was Commie Girl there? That is the question.

Aipa, Buffalo, and Strauch Sue Abercrombie & Fitch
Maybe appearing in a homo-erotic catalog isn't all that good if you're a famous surfer. Then again, Abercrombie & Fitch has never has been on the low-down with much of anything other than Bruce Weber. Their new catalog features man-friendly skaters posing with the Queen. Does this mean a pro skateboarder's suit isn't far behind?

Gravity Games Launch Website
Those guys at NBC and Emap/Peterson are hot on the tail of ESPN's growing X Games franchise? Gee, we can hardly wait to see more Taco Bell, Marines, and Mountain Dew advertising--especially on this brand new JAVA crazy website

Manic Magazine's Dave Pedroza
He's an extreme dude according to Orange County Weekly writer Dave Wielenga. Either way, Manic Magazine tries to cover the skate, snow, surf thing a little differently--with some thought, and, oh yeah, feeling

Special thanks: to Jim Romenesko's MediaGossip.com for the idea for sacklunch.com. In the words of Eddie Murphy about doing Richard Pryor material, "It's a tribute."