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Latest Update: July 12, 1999

Pierre Andre "Clever Marketer"
Sole Technology's
main man gets a glowing write up in the Los Angeles Times. Yo. "A former world champion uses clever marketing to carve out a place in a fiercely competitive shoe business segment."

Costa Mesa Reviews Skatepark Again
City's biggest problem with the skatepark, where to put it? Thanks to this the park's construction has been put off indefinitely.

Skateboarder Hit By Car
Brandon Snow, 20-year-old of Camarillo man was in critical condition after being struck by a car while riding his skateboard through a busy intersection, Oxnard police said.

Snowboarder's Quarterly Gets Canned

A magazine set to do for snowboarding what Steve and Debbie Pezman's The Surfer's Journal did for surfing was canned before the first issue even went to press. Editor Jeff Galbraith had already lined up massive winter sports talent and had begun production on the first issue when he got the call from Peterson employee Doug Pallidini. Apparently, Peterson would rather put the money on their newly repositioned magazine/event program Gravity.

Random Quote
"It's a bit dangerous, especially when you try some jumps off cliff faces," he says. "But that's life." --Australian tennis star Mark Philippoussis on his favorite other activity Snowboarding.

Mortimer Gone From Skateboarder Magazine
Sean Mortimer former writer for TransWorld Skateboarding Business Magazine was tapped for the job of editor at Peterson's newly revived Skateboard
er Magazine, but was gone before the first issue hit the stands. Sources say he and photo editor Mike Ballard had differences, others say it was problems with the management

Kayte Guerrero Leaves Snowboarder Mag
After four years at Snowboarder magazine, Kayte Guerrero is audi. She's leaving the Peterson Publications title to become the So. Cal. Roxy rep. A lot of advertisers are going to miss her.

Nathan Yant Joins Snowboarding Magazine
South-shore ripper and former Versace model Nathan Yant is the newest memeber of the TransWorld Snowboarding staff. He will be one of the Associate Editors now that Melissa, E, and Lucas are gone.

Hulet to Edit Surfers Journal
Scott Hulet founding editor of Longboarder Magazine is leaving to become editor of The Surfer's Journal. Is Pez really going to loosen his grip on the reigns?

Tina Basich Celebrates Big 3-0
All Tina's friends showed up at Patrick Brennan's Boom Boom Room in SF for a big party. Dave Grohl was there (but he didn't play and he didn't propose as was rumored). Happy B-Day Tina!

Random Quote
"There is something oddly benign about an adult child skating up and down a U- shaped track. He's like a hamster on an exercise wheel, yet he has the whole world's attention." --M. E. Tobin, Pleasant Hill, in a letter to the SF Chronicle July 10, 1999.

Evolution Olympic Licensee
The Utah based manufacturer of "handmade" skis and snowboards is now the official ski and snowboard of the Salt Lake City Winter Olympics.

Apple Computer and Joyride
A Joyride Snowboards promo video was recently featured on the Apple Computers website to show off videos that were created using the companies new Final Cut Pro video editing software.

Airwalk Finds a Buyer
Can you believe it? Airwalk, after gutting their team and telling photographers that they just weren't going to get paid for photos used in the Airwalk catalog, finally found someone to bail them out of their finacial straights in the name of Sunrise Capital Partners. Airwalk gets bought out.

Salomon Goes After K2
Put the Germans and the French together and you get what appears to be a suing machine. Like Ride Snowboards, Salomon feels that if you're late to the table you better start suing some people to get up in the game.First stop: Salomon Accuses K2 of Binding Infringement.

Oakley Opens First Store
On July 2, 1999 Oakley unvailed the O Store. We didn't go but we've heard it was pretty damn cool. But was Commie Girl there? That is the question.

Aipa, Buffalo, and Strauch Sue Abercrombie & Fitch
Maybe appearing in a homo-erotic catalog isn't all that good if you're a famous surfer. Then again, Abercrombie & Fitch has never has been on the low-down with much of anything other than Bruce Weber. Their new catalog features man-friendly skaters posing with the Queen. Does this mean a pro skateboarder's suit isn't far behind?

Random Quote
"Watching the snowboarders navigate the ramp was exciting enough, but the real entertainment came from the announcers, most of whom sounded like a "Point Break"-era Keanu Reeves frozen in time. When was the last time you heard someone say, "I'm totally stoked" or "Dude, that was super-cool!" with so much feeling?" --Wes Tooke Keeping It (Kind of) Real at the X Games,

Gravity Games Launch Website
Those guys at NBC and Emap/Peterson are hot on the tail of ESPN's growing X Games franchise? Gee, we can hardly wait to see more Taco Bell, Marines, and Mountain Dew advertising--especially on this brand new JAVA crazy website.

Same Name, Different Game
"It's a growing business," says Craig Kelly, chief operating officer at Video City, a Torrance-based chain of 140 stores, where adult films account for up to 20% of total sales.--LA Times Story on Adult Video News Magazine.

Manic Magazine's Dave Pedroza
He's an extreme dude according to Orange County Weekly writer Dave Wielenga. Either way, Manic Magazine tries to cover the skate, snow, surf thing a little differently--with some thought, and, oh yeah, feeling

Special thanks: to Jim Romenesko's for the idea for In the words of Eddie Murphy about doing Richard Pryor material, "It's a tribute."


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