Update: July 12, 1999
Andre "Clever Marketer"
Sole Technology's main man gets a glowing write up in the Los
Angeles Times. Yo. "A former world champion uses clever
marketing to carve out a place in a fiercely competitive shoe business
Mesa Reviews Skatepark Again
City's biggest problem with the skatepark, where to put it?
Thanks to this the park's construction has been put off indefinitely.
Hit By Car
Brandon Snow, 20-year-old of Camarillo man was in critical condition
after being struck by a car while riding his skateboard through
a busy intersection, Oxnard police said.
Snowboarder's Quarterly Gets Canned
A magazine set to do for snowboarding what Steve and Debbie
Pezman's The Surfer's Journal did for surfing was canned
before the first issue even went to press. Editor Jeff Galbraith
had already lined up massive winter sports talent and had begun
production on the first issue when he got the call from Peterson
employee Doug Pallidini. Apparently, Peterson would rather
put the money on their newly repositioned magazine/event program
"It's a bit dangerous, especially when you try some jumps off cliff
faces," he says. "But that's life." --Australian tennis star Mark
Philippoussis on his favorite other activity Snowboarding.
Gone From Skateboarder Magazine
Sean Mortimer former writer for TransWorld
Skateboarding Business Magazine was tapped for the job of
editor at Peterson's newly revived Skateboarder
but was gone before the first issue hit the stands. Sources say
he and photo editor Mike Ballard had differences, others say it
was problems with the management
Guerrero Leaves Snowboarder Mag
After four years at Snowboarder magazine, Kayte Guerrero
is audi. She's leaving the Peterson Publications title to become
the So. Cal. Roxy rep. A lot of advertisers are going to
Yant Joins Snowboarding Magazine
South-shore ripper and former Versace model Nathan Yant is the newest
memeber of the TransWorld Snowboarding staff. He will be
one of the Associate Editors now that Melissa, E, and Lucas are
to Edit Surfers Journal
Scott Hulet founding editor of Longboarder Magazine
is leaving to become editor of The
Surfer's Journal. Is Pez really going to loosen his grip
on the reigns?
Basich Celebrates Big 3-0
All Tina's friends showed up at Patrick Brennan's Boom Boom Room
in SF for a big party. Dave
Grohl was there (but he didn't play and he didn't propose
as was rumored). Happy B-Day Tina!
"There is something oddly benign about an adult child skating
up and down a U- shaped track. He's like a hamster on an exercise
wheel, yet he has the whole world's attention." --M. E.
Tobin, Pleasant Hill, in a letter to the SF Chronicle
July 10, 1999.
The Utah based manufacturer of "handmade" skis and snowboards
is now the official ski and snowboard of the Salt Lake City Winter
Computer and Joyride
A Joyride Snowboards
promo video was recently featured on the Apple Computers
website to show off videos that were created using the companies
Cut Pro video editing software.
Finds a Buyer
Can you believe it? Airwalk,
after gutting their team and telling photographers that they just
weren't going to get paid for photos used in the Airwalk catalog,
finally found someone to bail them out of their finacial straights
in the name of Sunrise Capital Partners. Airwalk
gets bought out.
Goes After K2
Put the Germans and the French together and you get what
appears to be a suing machine. Like Ride
feels that if you're late to the table you better start suing some
people to get up in the game.First stop: Salomon
Accuses K2 of Binding Infringement.
Opens First Store
On July 2, 1999 Oakley unvailed the O Store. We didn't go
but we've heard it was pretty damn cool. But was Commie Girl
there? That is the question.
Buffalo, and Strauch Sue Abercrombie & Fitch
Maybe appearing in a homo-erotic catalog isn't all that good if
you're a famous surfer. Then again, Abercrombie
& Fitch has never has been on the low-down with much
of anything other than Bruce
Weber. Their new catalog features man-friendly skaters posing
with the Queen. Does this mean a pro skateboarder's suit isn't far
"Watching the snowboarders navigate the ramp was exciting enough,
but the real entertainment came from the announcers, most of whom
sounded like a "Point Break"-era Keanu Reeves frozen
in time. When was the last time you heard someone say, "I'm totally
stoked" or "Dude, that was super-cool!" with so much feeling?" --Wes
It (Kind of) Real at the X Games, Salon.com
Games Launch Website
Those guys at NBC and Emap/Peterson
are hot on the tail of ESPN's
growing X Games franchise? Gee, we can hardly wait to see more Taco
Bell, Marines, and Mountain Dew advertising--especially
on this brand new JAVA crazy website.
Same Name, Different Game
"It's a growing business," says Craig Kelly, chief operating
officer at Video City, a Torrance-based chain of 140 stores, where
adult films account for up to 20% of total sales.--LA Times
Story on Adult Video News Magazine.
Magazine's Dave Pedroza
He's an extreme dude according to Orange County Weekly writer Dave
Wielenga. Either way, Manic Magazine tries to cover the
skate, snow, surf thing a little differently--with some thought,
and, oh yeah, feeling
thanks: to Jim Romenesko's MediaGossip.com
for the idea for sacklunch.com. In the words of Eddie Murphy
about doing Richard Pryor material, "It's a tribute."