Update: May 10, 2005
FOX NAMES AIMIE CAPPA NEW MARKETING EVENT MANAGER
Newport Beach, CA - May 10, 2005 - Fox is proud to announce it has added youth-lifestyle and action sports marketing vet Aimie Cappa to
the family as its new Marketing Event Manager.
Based in Fox's new office in Newport Beach, CA, Aimie's primary responsibility will be to manage all aspects of Fox's first-ever Land, Air & Sea Tour (LAST). The highly-anticipated tour will bring Fox's
stable of world-class athletes to local markets throughout the U.S. and Canada in an effort to grow action sports and increase brand
awareness for Fox and its tour partners by executing exciting demos, music and lifestyle events. In 2005, LAST and its pimped-out,
fully-wrapped 40-foot tour bus will hit the Summer X Games, Vans Warped Tour and several key stops along the inaugural Dew Action Sports Tour, as well as numerous grassroots events.
Aimie brings a wealth of knowledge and experience to her new role. Prior to joining Fox she held the title of Event Marketing Director at
Fuse Marketing - a leading youth marketing agency headquartered in Burlington, VT. During her tenure at Fuse, Aimie oversaw the development, management and execution of music and sports events, competitions and parties, media events, mobile marketing tours,
sampling programs and client sponsorship execution. She worked closely with Fortune 500's like Pepsi, Ford, Motorola and Gillette, as
well as core action sports brands like Burton Snowboards and events including the U.S. Open Snowboarding Championships, Vans Warped Tour, X Games and Skateboarder Magazine's D-Tour.
"I'm so excited to be a part of Fox and apply all the lessons I've learned over the past six years while working for an action sports/youth lifestyle marketing agency," Aimie says. "Working at Fox
means a lot to me and I'm excited to make the Fox Tour Bus a key part of reaching out to all our Fox friends, fans and athletes."
Aimie's tried-and-true business acumen combined with her innate understanding of action sports and youth culture will most certainly make her a valuable addition to Fox. Welcome to the family, Aimie!
Go Fox Yourself @ www.foxdeluxe.com
For all media inquiries, please contact:
Greg Waters - Fox PR Manager - 212-947-4637 / email@example.com