News Update: May 11, 2005

BILLABONG IS PROUD TO PRESENT SURFING MAGAZINE’S INTERNATIONAL SURFING DAY
A Celebration of Surfing throughout the World

April 25, 2005 – Irvine, CA – Ever needed a legitimate excuse to go surfing? Well, you finally have it. In an effort to celebrate surfing and bring environmental awareness to our oceans and beaches, Billabong is proud to present SURFING Magazine’s International Surfing Day, which will take place on June 21 at beaches throughout the country. This unofficial, official surfers’ holiday gives everyone a chance to promote the sport, while giving back to our communities.

“The mission is simple,” said Graham Stapelberg Vice President of Marketing for Billabong, USA.
“International Surfing Day gives Billabong and communities alike the perfect opportunity to celebrate the sport of surfing while raising awareness about the current state of our beaches and oceans and try to make a difference in preserving our natural resources.”

The Summer Solstice in the Northern Hemisphere is the dedicated day for people to get in the water,
check out a new surf spot, organize a beach clean-up at their local break, or just simply paddle out and celebrate what it means to be a surfer.

Beach lovers and surfers are encouraged to go surfing and enjoy the world’s precious natural
oceanic resources and organize a beach clean up with friends to preserve their favorite beach.
Surfrider Foundation is also organizing official beach cleanups throughout the country, but don’t let that stop you from beautifying your own stretch of sand. As an on-going annual event, water quality tests will be done at select beaches where test results will be compared every year.

Surfing is a communal pastime that harnesses one of the world’s most vital renewable resources.
There has been a recent popularity boom surrounding the sport and surf culture, and it’s now estimated there are over 2.5 million active surfers in the United States alone. One can only assume the number of enthusiasts surpasses this greatly.

International Surfing Day, the sport’s first “holiday,” will serve to unify the tribe and educate the
curious masses. It will enable people to have fun, while serving to let the rest of the world know
surfers are serious about their sport and playground. In the meantime, SURFING Magazine hopes to document this day of Universal Stoke as thoroughly as possible. Not only will we be assigning key regions around the globe to our team of expert photographers, we're depending on YOU to show us how it all went down in your backyard. So, be sure to email SURFING Magazine your highlights -- both in words and photos -- from International Surfing Day to [surfing@primedia.com]. Then, check out SURFING Magazine’s October issue to see how it all played out.

Remember: Surfing is life. Our own special day is long overdue. Be sure to join us on International
Surfing Day.