Update: June 1, 2006
QUIKSILVER LAUNCHES QUIKSILVEREQPT
New Collection Redefines Advanced Performance Wear For Boardriders
HUNTINGTON BEACH, CA - (June 1, 2006) - Quiksilver, the boardriding
industry leader, announced today the launch of QuiksilverEQPT, the first
collection of performance wear that satisfies rigorous off-board
training needs while offering designs and cuts that remain true to the
Quiksilver way of life.
Today's board sport athletes are going bigger, longer and harder than
ever. Because of the increasing physical demands and risk of injury,
many riders have turned to off-board cross-training to build and
maintain their strength, balance and endurance. QuiksilverEQPT is
Quiksilver's performance wear collection of shirts, shorts, jackets and
pants specifically designed for these riders that are committed to
finding that extra edge.
Just as boardriding has redefined what an athlete is, QuiksilverEQPT is
redefining performance apparel. QuiksilverEQPT answers the call of
boardriders who want technical garments that wick away sweat and protect
them from the elements, but who cannot find brands that match their own
sense of personal style.
"Before QuiksilverEQPT, everything I saw on the market for working out
had too much of a 'jock' feel to it," said Todd Richards, world champion
snowboarder and Quiksilver athlete. "QuiksilverEQPT provides me with
performance clothing that keeps me comfortable when I'm riding my
mountain bike or in the gym, but still looks cool."
Quiksilver isn't just slapping graphics on moisture wicking t-shirts.
The QuiksilverEQPT collection writes the new prescription for
performance apparel by meshing Quiksilver style with advanced fabric
technologies. The designs, prints, and patterns are reminiscent of
Quiksilver's surf-inspired aesthetic. And unlike the tight fitting gear
that currently dominates the marketplace, QuiksilverEQPT tops and
bottoms offer relaxed silhouettes that are more akin to the mountain and
wave lifestyle Most importantly, all of the products incorporate a mix
of performance driven features that protect riders from the sun, wind
and rain during rigorous training sessions. Key technologies for the
Holiday collection include:
* QuikDry: Moisture movement technology that transports sweat away
from the body, keeping riders cool and dry.
* QuikFresh: Anti-microbial odor eating finish that keeps gear
smelling fresh, even when it's not.
* QuikBlock: UV coating that provides UPF 50 protection from the
* QuikRepel: Fabric technology that deflects wind and rain to keep
riders comfortable when nature has other ideas.
"QuiksilverEQPT is a natural extension for the Quiksilver brand." said
Bob McKnight, CEO. "Since 1969, we have been providing the tools for
people to uncover, express, and expand their physical and creative
potential. With QuiksilverEQPT, we continue this tradition by offering
riders the first collection of performance wear that actually looks
cool. Whether they are biking through the desert, running on the beach,
playing volleyball and tennis, or just lifting weights at the gym, guys
can now rely on a brand they know and trust for apparel that will
protect them from the elements and prepare them for their next mission."
QuiksilverEQPT products, ranging from $40 to $220, will be available
nationwide this holiday season at select Quiksilver Stores and better