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News Update: June 29, 2006 The Customize/Individualize Media Challenge O’Neill called out Happy, Surfer, Surfing, Transworld Biz, Transworld Surf, Surfline.com and Water Magazine to show everyone what they’ve got when it comes to creative ability. Each magazine/website built their own customized boardshort and wetsuit and the votes are in! As the winner of the Customize/Individualize Media Challenge, Surfline will have their boardshort framed and put on display proudly on the wall at O’Neill offices in Irvine. They will also have their customized wetsuit framed and put on the hallowed walls of O’Neill headquarters in Santa Cruz. O’Neill will then also buy an additional ad schedule from Surfline.com for designing the winning boardshort.
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