News Update: August 16, 2005

Burton's New Catalog and Website Launch Today

www. burton.com

The white stuff is on the way, and burton.com and the 2006 Rider Catalog are officially up and out. While you've all been busy outside running amok in the summer sun, we here at Burton HQ have been hard at work banging out our best website and Rider Catalog yet. The 2006 site has been completely redesigned and is jam-packed with new features to amuse, inform, and entertain you while you count down the days until your local mountain opens. The Rider Catalog is a veritable Burton Bible, with detailed info on every product from every line and plenty of awesome shots of the Team ripping it up to get you stoked on the season ahead.

Our Team was everywhere there was snow last year, shooting hundreds of amazing photos and tons of sick footage, all the while testing and perfecting the 2006 gear. Brace yourself for a barrage of incredible innovations that will make this your best season ever. This year's star is the much-anticipated Vapor - the lightest board on Earth - but be sure to check out our other ride-enhancing innovations; from Audex wearable technology to Speedzone lacing to the Convertible Capstrap, we've got you covered from head to toe. You'll find all the details in the new catalog and on the site, and when you're done boning up on all the new stuff, cruise into burton.com's Community section for a rad way to catch up on the latest gossip and learn all about the behind-the-scenes happenings here at Burton.
New for 2006 on burton.com:

New Product Chooser
Just answer a few questions, hit enter, and out pop a bunch of board, boot, binding and outerwear suggestions. Couldn't be easier.

New Color Story Section
Select your kit and eyeball it instantly.

Enhanced Tech Section
Learn all about the product and how it works. We'll be adding new video and animation for Audex, Capstrap, Speedzone, Vaportech and all our other peak technologies starting October 1st. Stay tuned.

iTunes
We've forged a partnership with iTunes, so now you can download the Team's favorite songs through burton.com. Rock n' roll n' ride.

100 Days with Jake
Live the dream with Jake on his mission to ride 100 days this season. He'll update us every time he rides, letting us know where and what he's riding, who he's with, and what the conditions are like.

Product Crew Spotlight
Meet the people behind the scenes who create it all - these folks are the heart and soul of Burton; they live to ride and ride to live. Ask them questions and enter to win some new swag each month.

The Process & The Players
Resident R&D Mad Scientist Chris Doyle will answer all your tech questions and highlight a different element of our R&D process every month.

From the Trenches
Our staff photographers Blotto and Curtes will give you the real stories behind some of their favorite photos from last winter. Check back for frequent updates.

See you on the hill!
Visit www.burton.com or call Burton Rider Service at (800) 881-3138 to request a catalog or additional product information.