News Update: September 23, 2006

WESTLIFE DISTRIBUTION OPENS NEW EUROPEAN OFFICE AND HIRES CUSTOMER SERVICE MANAGER

IRVINE, CA—SEPTEMBER 21, 2006 — Westlife Distribution, home of 686 & Sepia, has recently opened European headquarters in Montebelluna, Italy and hired Alda Pancera as customer service manager of European operations.

In charge of customer service since the early days of the Northwave brand, Mrs. Pancera has a 17-years experience in the winter sports industry. A fluent German and English speaker, she will be responsible for the markets in Austria, German, The Netherlands and Belgium, as well as helping with certain aspects of Westlife’s operations in Europe.

“Alda has a tremendous background, says Stéphane Grenet, Westlife’s European manager, “She really is a huge addition to our European structure. I’ve had this idea in the back of my head for a while and I’m as excited as can be.”

“I feel honoured to have been chosen by Westlife,” explains Alda, “I can’t wait to add my experience in the mix and help the 686 and Sepia brands grow and establish themselves in Europe on a long-term basis”.

The new European headquarters of 686 and Sepia are located at:

WESTLIFE DISTRIBUTION EUROPE – 686 & SEPIA
Via Marco Polo, 25
31031 CAERANO DI S.MARCO (TV)
ITALY
Ph : ++39 0423 21 430
Fax : ++39 0423 199 0117

Rider owned and operated, Westlife™ Distribution USA LLC is the parent company of the 686® Clothing Company and Sepia® Manufacturing. Since 1992, Westlife has provided the riding community with innovative, progressive, and technical outerwear and apparel found in specialty retail locations throughout the world. Log on to www.686.com or www.sepiaclothing.com for more information.