Latest Update: August 25, 2001

BLUETORCH TV ANNOUNCES DEPARTURES OF TWO SENIOR EXECUTIVES

Executive Producer, Marketing VP Will Pursue Separate Career Opportunities While Continuing On as Consultants to the Company

IRVINE, Calif., Aug. 24, 2001-Bluetorch senior executives Mark Jeremias, executive producer, and Michael Marckx, vice president of marketing, have announced they will be leaving the youth-oriented action sports program to pursue separate career opportunities, said Andrew Coulson, CEO of Broadband Interactive Group, Bluetorch's parent company. Both Jeremias and Marckx will continue as consultants to Bluetorch, each working on continuing projects in their respective areas of expertise.

"It is Mark's and Michael's brand of individualism, creativity and personal initiative that has been an asset to Bluetorch in establishing and growing its reputation in this market," said Coulson, "and Broadband Interactive is looking forward to a continuing relationship that will be mutually beneficial to all parties."

Jeremias, who came to the company from a successful stint as an independent filmmaker, has served as Bluetorch's executive producer since the brand's inception in July 2000. He will continue development of the company's home video products.

Marckx began his affiliation with Bluetorch in 2000 and has played a significant role in developing the program's strong Internet presence and increasing the show's Nielsen ratings. He will provide marketing consulting on key projects, including the Action Sports Retailing Conference scheduled in San Diego for September 6 - 8, and home video product promotion in connection with the OP Pro Surfing contest in Indonesia this June.

Although Coulson has not yet announced replacements for the executive producer and marketing VP positions, he did not feel the transition would hinder Bluetorch in carrying out its most significant strategic mission, which includes building its dominance in interactive sports TV programming targeted to teen and young adult audiences.

"Ultimately we will want to have individuals who exhibit a strong sense of individualism - people whose creativity and initiative will successfully push the limits and established concepts for interactive sports programming into new frontiers," said Coulson. "It is these types of people who have helped grow Bluetorch to its present market position, and we want to preserve this as a strong element of our corporate culture as we continue to increase our dominance in the field."

Bluetorch produces a daily television program, live events, home videos and online and interactive TV entertainment for the teens and young adults. The Bluetorch TV show airs on Fox Sports Network weekdays at 4 p.m. and 2 a.m., and reaches 85 million households worldwide. Since its inception Bluetorch it has become known for its cutting-edge action sports programming, which reflects the essence of today's youth lifestyle, spotlighting what's happening and what's next in the exciting world of action sports.