Latest
Update: July
8, 2001 by Ben Marcus
10:50
MONDAY, JULY 9, 2001 BUSINESS CENTER OF GLACIER INTERNATIONAL
AIRPORT, MONTANA
MONEY
Two, 5-minute sessions in the internet machine: $2
What
is that line about ñRelying the kindness of strangers.î ThatÍs
me, sort of. IÍm in the Business Center of the Glacier International
Airport, taking care of business. They have a modem line and a
phone line here, and I am taking care of all the things that were
nagging me over the weekend.
Bernhard
Ritzer sent me an e-mail that was gratifying. This is it, with
my responses:
In
a message dated 7/9/2001 4:54:00 AM Pacific Daylight Time, BernhardR68
writes:
Hi
Ben, thanks that we can use the story in the mag. We'll have
the mag translated in German, French & Italian anyway. We will
make the story shorter as it's too long for our mag.
NO
PROBLEM. TAKE OUT THE "GORY DETAILS" AS EVAN CALLED THEM.
We
might skip the whole detailed story what happened there and
more pay tribute to the wonderful person of Jay.
GOOD
IDEA.
We
have plenty of photos of Jay, but it would be great to get the
ones from Mavericks when he was young. I know that the cover
shot then was from Bob Barbour.
BOB
BARBOUR TOOK THE WIPEOUT SHOT. VERN FISHER TOOK THE OTHER SHOT,
FROM THE BOAT, WHICH SHOWS JAY DROPPING IN WITH ABOUT 10 INCHES
OF RAIL IN THE WATER. AGAIN, IT'S A GREAT PHOTO FOR THE CATALOGUE
OR THE T-SHIRTS OR WHATEVER YOU WANT. VSFISHER@MONTEREYHERALD.COM
Let
me know if you hear anything more. I'll keep you updated with
the Live Like Jay Project.
THANK
YOU. I HOPE IT HAPPENS. THAT ISSUE OF SURFING WILL BE OUT IN
A MONTH, AND THERE IS ALSO THE TRADE SHOW IN SEPTEMBER. I REALLY
DO THINK IT WOULD RAISE A SIGNIFICANT AMOUNT OF MONEY
All
the best
Bernhard
Ritzer O'Neill Europe
I
also sent a 1400-word version of the Jay memorial to SurferÍs
Path and asked if the angle I took was acceptable.
I
contacted Patagonia and got the names of their advertising and
media people. I sent these e-mails.
Vickie
Achee
Patagonia
July
9, 2001
Ms.
Achee
A week or so ago I bumped into Yvon Chouinard at a retailers
meeting for fly-fishing products in Last Chance, Idaho. I pestered
him for a few minutes about a trip to Kamchatka I was planning
to take, and also pitched an advertising idea I'd had in my
head for a while.
He
was distracted but polite, and probably forgot all about it,
but I thought I would pitch the idea to you, just to get it
out of my head.
I've
been on the road since last October, exploring the Pacific Northwest
and beyond. Last August I left San Francisco and drove to Alaska
by way of the Yukon. While in the Yukon I got a feel for what
the gold rushers of 1896 went through, and I wondered what kind
of equipment they had to help them survive the walking and rafting
and the cold.
In Dawson, in the Yukon Territory, I met an old miner I called
Czech Frank who lived in a cabin with a for-real outhouse in
the back. In our conversation, Frank produced a pair of beaver
pelt gloves and said that even with all the high-tech materials
out there, they were still the best thing for 60 below weather.
That
got me thinking about an ad campaign in which you would compare
the high tech outdoor-wear materials of the past 200 years to
the high-tech materials of 2001.
For
example, you could have a classic drawing of Lewis and Clark
on the trail, with little arrows pointing to their buck-skin
pants and elk-skin shirts and coon-skin caps and whatever they
wore on their feet. This was the high tech material of 1806.
Next
to that, you could have the same drawing of Lewis and Clark,
except they'd be decked out in the very finest Patagonia wear,
with little arrows pointing to the various high-tech materials
that went into their pants and boots and shirts and outer shells,
etc.
This
ad campaign could be a bit of a history lesson as well as a
materials lesson. You could do a whole series featuring famous
explorers of the past who most likely froze their butts off
and got bit to death by mosquitos in search of adventure: The
Donner Party, the 49ers, the Yukon gold prospectors of 1896,
the guys who got lost in the Antarctic (mental block. Chittenden?
Chichester?). I heard about a guy who made the first ascent
of one of the Grand Tetons wearing football cleats.
Get
the picture? I don't know if Patagonia would do a campaign that
borders on being so goofy, but I know Yvon has a sense of humor,
and it might be a fun thing to do. There is plenty of history
and material to draw on, and your art department and copywriters
would have fun with it.
There,
I've said my piece. Time to go fishing. I'm in Montana, with
my Patagonia shell in my lap.
If
you are interested, let me know. I like Patagonia and swear
by their products, and I'd like to see you guys use this.
Ben
Marcus
360-582-0061
TheBenM@AOL.com
What
the hell, itÍs worth a try. IÍm going to send the same thing to
Columbia Sportswear. I just think itÍs a good idea that someone
should use.
I
also sent an e-mail to Yvon ChouinardÍs assistant about the interview.
Mike
Dunn
Vickie
Achee
Christie
Kelly
Patagonia,
Inc.
July
9, 2001
Ladies
and gentleman
About a month ago I called Yvon to ask his opinion on a surf
trip I was planning to the Kamchatka Peninsula of Siberia. He
called me back within an hour and had good advice. "Bring lots
of Marlboros and condoms."
En route to Alaska to catch the flight from Anchorage I went
the long way around through Montana and Idaho. Just by chance,
I was in Last Chance, Idaho the same day Yvon was there for
a retailers' meeting for fly-fishing products. I sat in on the
meeting and listened to Yvon talk about fly-fishing and giving
one per cent of profits. He had a good story about being confronted
by a lumberjack on the Bulkley River. Instead of getting his
ass kicked, he ended up helping to save a big chunk of virgin
B.C. rainforest.
It was a good talk, and after it I cornered Yvon as he was coming
out of the bathroom with my 1943 Kamchatka map. He was distracted
but pointed out a few places and then went and fished the Henry's
Fork.
I pushed on to Sun Valley where I bought every fishing magazine
I could find and pitched all the editors on an interview or
profile of Yvon, basically covering everything he had talked
about in Last Chance. I called it The One Per Cent Solution,
a play on a movie title.
The
editor of Gray's Sporting Journal expressed an interest. I have
forwarded our correspondence. Now I am wondering if Yvon would
have the time and inclination to do this interview, most likely
over the phone. I would fire questions and tape his answers
and organize the interview and send it back to him for fact-checking
and approval, if he wants.
We
did something like this at SURFER many years back when he was
introducing the indestructible surfboards. It was a good interview
that caused a little bit of trouble, but I like trouble.
So,
Gray's Sporting Journal is interested in an interview with Yvon.
I wonder if the reverse is true.
I am on the road right now, currently in Hungry Horse, Montana
and heading for the border. The Kamchatka trip is off because
the airline that flew there from Anchorage last year no longer
flies there this year, and I don't want to risk my friends'
lives going the long way around on AeroFright.
I can be contacted by e-mail. I am ready and willing to do a
good interview with Yvon at his convenience.
Thank
you for your time.
Ben
Marcus
360-582-0061 (Mom's number in Sequim, WA)
Again,
itÍs worth a try and it will give me something to do.
Ike
is currently charming the three ladies in the National Car Rental
back office. He was yowling to get out when I pulled up at the
airport, so I let him out, figuring all the cars would scare him.
They didnÍt. He ran into the first open door, but he found a good
audience. IÍd better got get him soon and get the van before I
get towed.
I
managed to scrape together $2 in change from under the bed and
spent it on an Internet machine they have in the terminal. One
dollar buys five minutes of Internet time, but both times it ran
out before I was finished. Very frustrating.
So
IÍm taking care of business, but still have no money. Now the
situation is getting dire. IÍm going to run out of gas pretty
soon, but I think I have enough to get back to the camp site at
the Flathead River. Not sure whatÍs going to happen, but at least
IÍm taking care of business.
19:50 MONDAY JULY 9, 2001 ALONG THE FLATHEAD, NEAR THE RIFFLE
MONEY
Still none, but improving soon, maybe.
Hmmm,
what did I accomplish today? I sent off a lot of e-mails which
may or may not bear fruit. I drove from Hungry Horse to the airport
and back, and now the fuel needle is just above the red. Time
to conserve, conserve, conserve. I found out that my check from
Surfing wonÍt be ready until this Friday, and I was tempted to
pawn my shotgun at 20 to 25 per cent, just to have some money
to buy some cherries, and other goodies. I caught a nice fish
in the afternoon, and IÍm thinking of going back down to the river
after I type this. Ike is wandering somewhere, having escaped
the clutches of the nice women at the National Car Rental place
who wanted to keep him. Looks like Evan is going to pull $500
out of savings to loan me tomorrow, and IÍm just hoping that all
those $30 overdraft charges donÍt eat it all up. Money, money,
money. Lewis and Clark had to worry about mosquitos and Indians
and mud and cold, but they had plenty of money. IÍm in a van with
about $10,000 in high-quality computer and camera and fishing
equipment. IÍm just cash poor.
A
guy just came by and asked if I had a cell phone. I donÍt, or
IÍd really be poor.
Anyway,
I spent quite a while in the Business Center of the Glacier International
Airport, working furiously and dealing with bad phone lines and
going out to check on the van and Ike every half an hour or so.
The woman in the Business Center wondered what airline I was waiting
for. I made up a story that I was waiting for my weird brother
who was crazy in the head and I didnÍt know where he was. She
fell for it I think. But she finally kicked me out of there to
prepare for a meeting.
I
finally found Scott Liska of Alaska Surf Adventures and got the
scoop. He has a 43-foot boat that can sleep as many as six. He
motors out of Seward and has a bunch of different places he can
go, depending on tide and wind and weather. September is probably
the best time to go, if we can handle some cold water. I told
him we could indeed. He also said that if the surf was bad there
would be salmon running and halibut and deer hunting, if we wanted.
I said that we would wanted, most likely, although I wonÍt be
shooting any more deer in this life. Did it once, 10 years ago,
and still feel bad about it. Live and Let Live, I say, although
I could see a Brock Little or a Chris Malloy going and stalking
with a rifle.
All
in all, that sounds like a fun trip. Having driven through Alaska
with my finger in my nose last year, I know that going by boat
is the way to go. Last year I stood on the ferry pier at Valdez
and looked out into Prince William Sound and wondered what was
out there. If we go on this trip, IÍll know. It is a spectacular
place, with mountains in the five-digits running straight up from
the water.
ItÍs
going to cost $100 a day plus food, which means we have to buy
our own drinks and groceries, but thatÍs no problem. IÍm definitely
going to bring my salmon kit of lite soy sauce, ginger, garlic
and orange juice, to make that concoction that Brooke Johnson
makes, which makes salmon so fricking good you want to run home
and slap your grandma.
ThereÍs
another recipe from the naked chef I read in which you wrap the
salmon in beer-soaked newspaper and smoke it as you cook it. There
are few things in the world as good as barbequed salmon a few
hours out of the ocean. Looking forward to it, and the halibut,
too. Yum.
That
is, if I can find people to go. I havenÍt talked to Brock in a
while, and I need to resend e-mails to the Malloys. I called Colin
Brown and asked if he wanted to go, and I should call Ruffo again.
George
Nikitin might not go as the photographer, because he wants to
go to Yellowstone with his friend the F.B.I. agent. I have an
air ticket on United that I could use, and I might just fly down
to Yellowstone from Alaska to join the m, although that would
be a bit of waste, and what would I do with Ike?
Anyway,
I took care of all that but left the airport penniless. I thanked
the women for taking care of Ike, who didnÍt want to leave the
air conditioning. I drove around the airport checking out one
of the celebrated ñblack helicoptersî that all the government
conspiracy theorists worry about. This one belonged to U.S. Customs,
and made me wonder what they were looking for.
IÍd
seen a beautiful P 51 come rolling through earlier and wanted
to get up close to it, but couldnÍt find it. There were a couple
of private jets and one of those strange, rear-propeller lanes
IÍd seen in Hailey. There is a lot of private money in the airports
up here and it makes me wonder who and what it comes from. It
canÍt all be Ted Turner.
Then
I drove back through Columbia Falls, stopping at a pawn shop to
satisfy a weird fetish thatÍs been bugging me: sniper rifles.
Not sure what sparked this, maybe that scene in Saving Private
Ryan where Jackson gets that Nazi sniper right through the scope.
Or maybe itÍs from this fantasy I have of picking off a certain
Hawaiian scumball from up on ComSat hill while he paddles out
at Kammieland. I donÍt know, but I went into the pawn shop which
advertised all kinds of exotic guns outside, and got into a conversation
with the lady behind the counter.
She
knew an awful lot about guns. MontanaÍs gun laws are considerably
looser than in California, and you can buy things in Montana that
would get neighborhoods cordoned off in Los Angeles.
While
I was there a bunch of Puerto Ricans came in and looked at Mac
10s and other automatic weapons. One of them ordered a 10-round
clip for his Chinese SKS rifle. They made me nervous, but the
lady handled it all coolly.
I
asked about sniper rifles and she suggested a website. I flipped
through one of her many gun catalogues and found a Rumanian sniper
rifle for only $800 dollars. That satisfied my fetish for now,
I guess. I donÍt know why I have this gun thing, but itÍs even
stronger in Montana. IÍll never shoot an animal again, but thereÍs
just something about guns. Last night while fishing I heard someone
off in the hill rattling off some kind of automatic weapon, the
same noise I heard while fishing the Kenai Peninsula in Alaska.
I
left the store wondering if they might buy that 7 mil OÍNeill
dive suit IÍve been carrying around for months. I donÍt need it
and I got it for wholesale and I thought it might be a semi-honorable
way to raise some dough until the other dough came in. WhatÍs
driving me crazy around here are all the stands offering ñFresh
Flathead Lake cherries.î You know theyÍre good and IÍd love to
have some on my oatmeal. But I have no dough. Boo hoo.
Got
back to Hungry Horse with not much gas, and dropped off Ike first
thing because he was yowling. My car is starting to reek of cat
pee and thatÍs not good. IÍll have to give it a good cleaning
soon, but that takes quarters and I donÍt haveƒ.
I
made more phone calls up at Hungry Horse and with nothing else
to do I came down to the river. I spent the afternoon reading
Undaunted Courage, writing my Montana fishing story and fishing
the riffle I caught one really nice rainbow this afternoon, again
by a fluke. I cast out and got a rise right away, and then let
the fly drift all the way to the end. I figured nothing had happened
so I started retrieving and there was a fish on the end. I assume
all these fish are rainbows, although they could be cutthroats
or bull trout. I donÍt know the difference yet.
I
also put on the mask and snorkel and went diving, but didnÍt see
much. The current here is pretty fast, and after all the time
IÍve spent in the ocean, I wonder why I get spooked diving in
a river in Montana.
In
Undaunted Courage IÍve skipped ahead to the Montana parts because
I need to find one descriptive sentence form Meriwhether Lewis
in which he complains about the skeeters and gets all gooey about
the scenery. This is for the Montana fishing story, in which I
say, ñHere was a place that lived up to everything IÍd heard about
it, from Meriwhether Lewis to the dying wish of that Russian nuclear
sub officer played by Sam Neill on the Hunt for Red October, ïI
should have liked to have seen Montana.Íî
So
now itÍs 20:21 and the sun is going down and IÍm listening to
NPR and my stomach growl. I havenÍt eaten much all day but maybe
thatÍs good. The light is nice right now so IÍm going to head
down to the riffle and see if thereÍs another hatch and try to
catch another trout or two. I need to replace that bad leader.
I think itÍs old and IÍve lost about half a dozen flies with it.
And flies cost money.
Money.
Crud. Wish I had some beads to trade or something. Yeah for Evan,
heÍs going to deposit $500 for me tomorrow.
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